Cookie Policy
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Information on the processing of personal data of the customers
We use the electronic contact
details provided by you to send you information and special offers on the
subjects chosen by you to promote the businesses of Bet365 Ben Casino. The
legal basis for processing your personal data is your consent (Art 6(1)(a) of
the GDPR).
If you agree, the information and special offers will be personalised, i.e.,
sent to you based on our best understanding of your interests and behaviour. In
making these offers, we may contact you based on, for example, your use of Bet365
Ben Casino services (e.g., if you prefer certain games, we may notify you if
such games become available; if you have participated in certain events or
offers before, offer them to you again; provide special offers to players who
have staked a certain amount, etc.). The purpose is to know you better in order
to incentivize you to use our services. In doing so, we use both profiling and
automated decision-making. The automated decisions usually take place without
human intervention. However, they do not bring about any legal effects to you
or otherwise similarly significantly affect you. At worst, we may send you
offers you are not interested in. The personalised offers may somewhat increase
the addiction of compulsive gamblers; however, we have taken the necessary
safeguards and never target any such player knowingly and strongly encourage
responsible gaming. You have the right to obtain human intervention regarding
the decision making, express your point of view regarding such decisions, and
contest the decisions. The legal basis for processing your personal data is
your consent (Art 6(1)(a) of the GDPR).
We will process your personal data for the above-mentioned purposes until you
withdraw your relevant consent(s), asking you to update your preferences from
time to time.
We also provide you information and special offers via phone or when you visit us.
These offers are usually personalised, i.e., based on our best understanding of
your interests and behaviour as explained above. The legal basis for processing
your personal data is our legitimate interest to promote the businesses of Bet365
Ben Casino (Art 6(1)(f) of the GDPR). In such case, we have concluded that,
considering the circumstances, our legitimate interest is not overridden by
your interests or fundamental rights and freedoms which require protection of
personal data. You have the right to object at any time to such processing by contacting
us on the contact details below. In such case, your personal data will no
longer be processed for direct marketing purposes.
We use the personal data you have provided us or that has been created based on
your use of Bet365 Ben Casino services on an aggregated level for analytics,
i.e., to understand our customers, their needs, and behaviour better in order
to make better marketing and business decisions. Your personal data is sent to USA.
We analyse your data for example to understand our games are popular and should
also be available; in which order the games should be listed to increase their
popularity; which sports events are popular and should be streamed in our
website; what are the characteristics of customers who are active either only
or both online and offline; etc. Although such analytics may initially be based
on some of your personal data, the data is aggregated, and no personal data is
used in any reports.
The legal basis for processing
your personal data is our legitimate interest to make better marketing and
business decisions and to promote the businesses of Bet365 Ben Casino (Art
6(1)(f) of the GDPR). In such case, we have concluded that, considering the
circumstances, our legitimate interest is not overridden by your interests or
fundamental rights and freedoms which require protection of personal data. You
have the right to object, on grounds relating to your situation, at any time to
such processing by contacting us on the contact details above. In that case, we
will no longer process your personal data for analytics purposes unless we
demonstrate compelling legitimate grounds for the processing which override
your interests, rights, and freedoms.
We will process your personal data for the above-mentioned purposes until you
object to it and we do not have the right to continue processing or until you
have an active agreement with us.
